Victoria Gold Photography

Victoria Gold Photography

WHO we are.

Bold bride loving.
Uniquely expressive.
Romantically obsessed.

The Blushing Bird is an independent Los Angeles bridal shop uninterested in convention, stuffiness, or stress. Our LA boutique (lovingly called the birdhouse) is a cozy little wonderland of handcrafted designer wedding gowns, shoes, headpieces, veils,  sashes, garters and jewelry. We're all about the details that bring your personal bridal style to life, head to toe. 

Whether she's been dreaming about the day forever or just happens to be madly in love and throwing an epic party, a bird bride is embracing the whole wedding experience in her own authentic way.

She's not a princess but wouldn’t mind feeling like a queen for a day.

Paul Raeburn Photography

Paul Raeburn Photography

HOW we got here.

On June 26, 2014, owner and creative director Jenni married her Scottish dream man. It was truly epic...but she really, really wished she could have tried a bunch of cool crowns, veils and shoes. The dress boutiques had a few things, but she imagined a wonderland of all the pretties in one place. She set out to create a space brides could experiment with their personal bridal style and see all the magic that the wedding world had to offer.

After months of research, preparation, and stalking hidden gem designers on instagram from all over the globe, Jenni launched our brand with a booth at Unique LA.

With a positive (and in some cases, giddy) response, Jenni opened the doors to the birdhouse in the Toluca Lake neighborhood of LA and carved out our corner on the web with 

After lots of demand, we held our first dress trunk show with & FOR LOVE in March, 2017. It was such a hit we decided to expand and order in a permanent collection of dresses for our birds.

Daybreak & Dusk Photography

Daybreak & Dusk Photography

WHERE you've seen us.

Just a few of the media outlets we have been featured on. You can find full articles over on our Press Page.

WHAT's next.

MEET the birds.

Jenni, Owner and Creative Director of The Blushing Bird

Jenni MacLeod

Owner/Creative Director

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Victoria Gold

Marketing Manager/Assistant Stylist

Bird the Dog

Birdie MacLeod

Supermodel/Original Bird

More about our Founder

Jenni MacLeod is the owner and creative director of The Blushing Bird. The truth is, Jenni was never all that into weddings...until she met the love of her life and planned a meaningful celebration of love in magical Scotland and experienced the beauty, joy and creativity a wedding can bring. Now a total wedding covert, she loves working individually with brides to understand their unique style and point of view and help them realize their personal bridal vibe head to toe. Jenni loves to push the bridal envelope and regularly styles photo shoots featured in top wedding blogs and magazines.

And yes, the rumor is true, she named her shop after her scrappy little chiweenie, Birdie. You can find Birdie lounging on our blush settee, wearing bracelets as headpieces, and showing off her pearly whites on Instagram.

"Jenni has an amazing range of unique and stylish pieces, but as well as incredible taste, she has a way of guiding you in the right direction. She is like the friend who you totally trust to tell you what really works and what doesn't. She pulled my whole look together after a last minute dress change, and I felt like a million dollars - and absolutely myself - on the day." 
-Cecilia Shakerley, Real Bride and Bad Ass TV Executive


"My shoots with Jenni have by far been my favorite. Her talent, professionalism, vision, kindness, and love for her job is so inspiring and a JOY to be around. I am so thankful for her and her impact in this industry."
-Emily Magers, Award Winning Wedding Photographer and All Around Cool Chick

Our Designers

Jenni has personally curated a truly special collection of innovative, romantic, expressive gowns and accessories for our shop. Each designer is picked for their unique style. We are the U.S. and/or Los Angeles exclusive stockist for most of our designers.



Camilla Christine

Debbie Carlisle

Emmy London

Jannie Baltzer

Liv Hart

Marie Canning

Melinda Rose

Mignonne Handmade

Twigs & Honey


& For Love

Delphine Manivet

Elizabeth Dye


Tara La Tour

Tatyana Merenyuk





Charlotte Mills

Emmy London

Freya Rose

Harriet Wilde


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10000 Riverside Drive, Ste 7, Toluca Lake, CA 91602


(818) 850 0240

Victoria Gold Photography